— the whole programme, the whole day, photos within 24 hours —

A photographer for your city festival

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The festival is over, the communications team needed pictures during the evening, the partner wants to see their logo in a photo, and the report to the funder has to show that people actually came. The photographer says the images will be ready in a week. By then the news is gone.

I photograph the whole festival day — every stage, the official part and the evening — and you get the first images within a day, the full set within 7 days, with commercial rights and an invoice to your organisation.

I have worked as a photographer for 15 years and done more than 3,000 shoots, including the street food festival within Göteborgs Kulturkalas three years running — 2023, 2024 and 2025. The client was the street food festival itself; in 2025 I also took a few photos of the rest of the kalas, at the request of the festival’s organisers. Below are the questions organisers usually ask — answered with photos from those days.

A crowd between white festival tents and food trucks on a square in central Gothenburg
01

“Can you cover the whole site?”

Yes — if we plan the route in advance. Send the programme and we mark together what must not be missed: the opening, the headliner, the prize-giving, the group photo. If two important items clash in different parts of the site, we solve it before the festival, not during it.

I move between the stages all day instead of staying in one spot, and we count the walking time between locations when we plan.

You sendprogramme, stages, times
Assignmentsthe street food festival, Kulturkalas three years running
Two stewards in hi-vis vests in the festival area, one of them on the phone
02

“How does accreditation and safety work?”

Exactly as you are used to: accreditation, passes and which areas I may move in are settled before the start. If a safety induction is required, I take it.

On site I follow the stewards’ and security staff’s instructions without argument and never get in the way — not at the stage, not in the crowd, not at an escape route. On request I work under a non-disclosure agreement.

Before the startaccreditation, passes, areas
On requestsafety induction, NDA
A man in a jacket cutting the red opening ribbon on the festival stage, Göteborgs Kulturkalas 2023
03

“The opening cannot be repeated”

Cutting the ribbon, the opening speech, a representative welcoming the audience — it takes twenty seconds and never comes back. So I am in position beforehand, not on my way there.

Tell me who should be in the picture and in what order they come on stage, and I have time to move and get both the speaker and the audience in front of the stage.

One-off momentsopening, speeches, ribbon cutting
The crowd in front of the main stage with a big screen at Göteborgs Kulturkalas 2023, central Gothenburg buildings behind
04

“We have to be able to show that people came”

A packed square in front of the stage is what does the most work afterwards: in the report, in next year’s funding application and in the conversation with the partner. Numbers in a document are one thing — a photo of the crowd is another.

I shoot the audience both wide, so the site and the scale are visible, and close: faces, hands in the air, somebody laughing in the middle of it all.

Used forreports, applications, partner reporting
A band on stage in front of the Göteborgs Kulturkalas backdrop: the singer with a guitar raises an arm to the audience
05

“Can you handle stage light and performers?”

Stage lighting, backlight and a large screen behind the performers make stage photos harder than they look. I shoot every act in several versions: a close-up of the performer, a wider frame with the whole band, and a full shot with the audience in front of the stage — the last one shows the place was full.

I move quietly in the stage area and never block the view for visitors.

Per actclose-up, whole band, with audience
A winner holding her framed diploma reading Winner Street Food above her head on stage while the presenter shakes her hand
06

“The prize-giving has to go into the press release”

Winner photos are the most requested afterwards: they go straight into the press release, and the participants share them on themselves. The same goes for contests, tastings and talks on the smaller stages — those are the photos that show the festival had content.

If the moments are in the programme, I build my route around them, so no prize-giving is missed because I was on the wrong stage.

Most requestedwinners, diplomas, prize-giving
The audience applauding in front of the stage, visitors of different ages
07

“The festival is for the whole city”

Then the photos should show it. Crowd shots with both younger and older people say that faster than any wording in the evaluation — and they are hard to get afterwards.

I look for the reactions: applause, somebody humming along, a couple still sitting there long after the song has ended.

Showswho the festival actually reached
Five visitors smiling at the camera at a standing table with food in the festival area
08

“Can we publish the photos straight away?”

Yes. I always ask before taking a candid guest portrait, so everyone in the frame knows it may be published — that is the part that tends to be sensitive for a public organiser.

I only photograph children if you as the organiser have a consent routine on site. If you have no such routine there will be no photos of children, and the question never comes up afterwards.

Candid photosalways with the guest’s consent
Children in frameonly with your consent routine
A couple dancing on the asphalt in front of the stage, more dancers behind them
09

“We want atmosphere, not just documentation”

The photos that travel furthest are rarely the arranged ones: people dancing in front of the stage, guests talking over a standing table, somebody running into an old friend in the crowd.

I am friendly and active and blend into the company — visitors relax, and the pictures come out alive rather than posed.

Works best forsocial media while the festival is on
Staff in a street food stall serving noodles to a guest
10

“The exhibitors want photos too”

Exhibitors are an audience of their own: they use the pictures themselves and are more likely to come back next year. The stall, the staff at work, the food, the queue at the hatch — a short separate series for each exhibitor.

Tell me in advance which exhibitors and partners matter most, and I work through the list during the day.

Per exhibitorstall, staff, food, queue
A festival sign on the street: Engångsfritt för klimatet — Single-use free for the climate
11

“The partner wants to see their logo in a photo”

Everything you built on site should be documented too: partner areas and logos, the festival’s own signage, return stations and sustainability messages. Those are exactly the photos that are missing when the report has to be written and the message shown rather than just described.

Give me a list of what must appear in the photos, and I work through it during the day and label the files for you.

You senda list of signs and partners
A DJ behind the mixing desk on an evening stage in purple spotlights
12

“The programme does not stop when it gets dark”

The evening has the same conditions as a nightclub: coloured spotlights, smoke, movement and very little light. I have photographed at Nefertiti, Valand, Trädgår’n, Eight Nightclub and Balambaras — if I can handle a club night, I can handle your evening stage.

Where the stage light is not enough I work with flash, without ruining the mood of the picture or blinding the performers.

Evening programmestage light, smoke, flash when needed
Two laughing visitors in sunglasses taking a selfie at the festival
13

What is included and what it costs

Every option includes the same thing: edited photos, about 100 per hour, the first ones within a day so you can publish while the festival is on, the full set within 7 days in formats for web, social media, print and press. I invoice your organisation, and commercial use is included — in marketing for the festival and the city, in press material and in partner reporting.

No surcharge for evenings or weekends. I travel to Lerum, Alingsås and Borås; longer trips by agreement. I speak Swedish, English, Russian and Ukrainian.

Want to see what a whole day looks like? The full gallery from the 2023 street food festival — 360 photos.

2 hoursSEK 3,000 excl. VAT
4 hoursSEK 6,000 excl. VAT
8 hours (full day)SEK 12,000 excl. VAT
Several days or parallel stagesquote for your programme

Send the programme and get a proposal

Send the date, the location, the programme and roughly how many visitors you expect. You get back a concrete proposal: which stages and programme items I can cover, how many hours are needed, what it costs and when the photos are delivered.

If you are in a hurry, you can also write straight to me on WhatsApp.

Send the programme Event photography

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